DANIELLE MILLAR

SKILLS & EXPERTISE

BUSINESS DEVELOPMENT

Developed growth strategies and opportunities for Sawdust City Brewing 

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Established community, event and festival partnerships securing exclusive rights for the brewery

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Developed and launched Sawdust City's experiential education marketing strategy spearheading growth in targeted regions throughout the province

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Increased membership by 41% and doubled annual revenues allowing the Gravenhurst Chamber to grow and expand program offerings

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Researched regional business development priorities to create a five-year strategic plan and budget forecast for the Gravenhurst Chamber

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Consulted entrepreneurs on opportunities, resources and strategies to grow their business

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Supported multiple new businesses and developments resulting in 100+ new employment opportunities and accounting for over 20 million dollars in economic impact for the community 

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Grew Mr.Sub Gravenhurst to one of the country's top ten performing franchise locations

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BUSINESS OPERATIONS

Completed marketing review providing the Brewery's owners with a summary of expenses and staffing in comparison to outcomes and effectiveness

Lead programs and initiatives related to the Chambers's five service areas including community engagement, business development, tourism, special events, membership services and Service Ontario 

Over 15 years experience developing and successfully executing business plans, strategies, budgets and funding proposals

Two decades of experience motivating teams ranging in size from four to twenty plus people

As a business owner and executive director oversaw all aspects of business operations including finance, human resources, customer relations, marketing and growth planning  

PROJECT MANAGEMENT

Developed a core business plan for Canadian Brewing Awards and Conference 2017 clarifying goals and outlining the growth strategy, priorities, finance and budget and critical path.  

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Oversaw the coordination and growth of Gravenhurst Chamber programs including Gravenhurst Santa Claus Parade, Business Education Series, Dockside Festival of the Arts, Membership Renewal Campaigns, Gravenhurst Car Show, Visitor Information Services, Tourism Marketing Campaign and Experience Gravenhurst Guide & Map

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Developed year-long tourism strategy for World Pride promoting Muskoka as a destination in partnership with four regional chambers and Muskoka Tourism

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Completed project reviews comparing goals to results and providing SWOT analysis, success and improvement priorities

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Collaborated with numerous organizations to plan and execute programs accomplishing shared goals

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Over 10 years experience, executing projects ensuring goals were met on schedule and on budget 

PUBLIC SECTOR / GOVERNMENT

Developed partnership strategy to increase product listings and brand awareness with the LCBO, The Beer Store and grocery stores.

Coordinated AGCO licensing and permitting for the Brewery drafting comprehensive operational plans to accompany applications 

Oversaw operations of a top performing Service Ontario private issuing office ensuring compliance, staff training and KPI's with Ministry of Transportation and Ministry of Health

Launched and managed elearnnetwork.ca/Contact North, a MTCU funded regional centre that became one of the top three performing centres in terms of student registrations, retention and program completion

Fostered and maintained meaningful working relationships with government staff, elected officials and agency stakeholders 

Coordinated unbiased all-candidate interviews and community forums for municipal, provincial and federal elections

Advocated for change and provided elected officials with information on the local business climate

GRANTS & FUNDING

Secured $40,000, managed $250,000 and sourced $4,000,000 in grant and expansion funding opportunities to support the brewery's expansion

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Successfully secured over $2,000,000 in grant and partnership funding allowing a relocation and expansion of services while managing the Gravenhurst Chamber of Commerce

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Successfully secured grant funding from FedNor, OMAFRA, Muskoka Futures, RTO 12 Explorers' Edge, Industry Canada, Ministry of Tourism, Foodland Ontario, BDC, Ministry of Training, Colleges and Universities, Employment Ontario, Muskoka Community Foundation.

COMMUNICATIONS & RELATIONSHIPS

Built relationships with Canadian Brewing Awards and Conference host city and industry partners across Canada to achieve the 2017 expansion goals

Developed & executed a tourism marketing & visitor services plan for the Town of Gravenhurst

Built and sustained relationships with funding partners including FedNor, Trillium, Grants Ontario managers and regional stakeholders

Presented Chamber of Commerce strategies and annual reports to members and partners

Fostered relationships with community organizations to promote Chamber priorities and align strategies

Trained staff and membership staff of Customer Service Excellence outlining foundations of relationship building, effective communications and conflict resolution

Developed elearnnetwork.ca's regional marketing strategy implemented by 90-centres province-wide

Over 15 years experience, developing and executing communications and marketing strategies that focus on relationships and customer engagement

A career committed to understanding the needs of clients and partners and aligning opportunities and products to achieve results